Press Releases

Camtrade Footwear is proud to announce the addition of leather footwear to its Secret Celebrity and Soft Comfort brands. These collections will be introduced for Spring 2019; more extensive offerings will be available in Fall 2019.

"We are excited to announce we will be expanding our business to include leather footwear,” states Frank Cammarata, President & CEO of Camtrade Footwear. “This decision is based on persuasive feedback from our key retail partners as well as our direct consumers. After four years of successfully building our brands utilizing high-quality man-made materials, we feel now is the time to produce an exciting quality leather footwear collection."

High Quality Leather Shoes: Fashion, Comfort and Value

The shoes will include a variety of soft, supple and versatile material treatments: smooth leather, pebble grain leather as well as textured and tumbled finishes. In terms of color, earthy neutrals and bright colors will be a mainstay. Comfort features and fit will continue to be the hallmark of Secret Celebrity® and Soft Comfort.® Suggested retail prices will run between $50 and $80 for sandals, shoes and boots, making these offerings accessible to a wide variety of consumers.

A sampling of styles from the new  leather collections:

Secret Celebrity® Caroline: Fashion footbed pinwheel perforated bandana thong with memory foam insole.

• Soft Comfort® Garden Path: Smooth leather ankle strap sandal on a flexible wood-look platform wedge.
• Secret Celebrity® Erica: Perforated suede peep-toe espadrille with a jute-wrapped wedge outsole.
• Secret Celebrity® Erica: Perforated suede peep-toe espadrille with a jute-wrapped wedge outsole.
• Soft Comfort® Memphis: Smooth leather asymmetrical banded slide with hooded-toe wedge.

Prior to embarking on leather products, Camtrade conducted a targeted market research initiative to evaluate true consumer demand for fashion, value-oriented women’s leather shoes.

“The results were extremely positive,” said Cammarata.  “To  date, the response to our Spring/Summer 2019 leather offerings have been very encouraging.”  He also noted that the man-made footwear business continues to flourish.

There is nothing like a burst color to warm up the landscape and that’s exactly what the Secret Celebrity Spring 18 collection does this season.  Beautiful shades of robin’s egg blue, sheer lavender, bright cobalt, soft coral and metallic gold bring spring and summer sandals to a whole new level.

Secret Celebrity Tough Cookie Spring 18

For those of us on the East Coast, spring can’t come soon enough after the snow blizzards and antarctic temperatures — all during the first week of January.  It will be a very long winter for some. But the good news: we can all daydream about wearing fun and flirty sandals. And what better way to usher in a new season than with pretty, vibrant hues? Add embellishments such as studs, floral appliques, gold and silver hardware,  cork heels, glistening panels, multi-straps and buckles — and you have the essence of wearable chic. No doubt about it, the Secret Celebrity Spring 18 Collection vibrates with style!

As with all Secret Celebrity styles, the “under $50” retail price makes it easy for women to indulge in the latest fashion trends without spending a fortune. So think bright colors and warm thoughts. Spring really is just around the corner!

The Secret Celebrity active-ready collection is here! The shoes are being introduced for Holiday 2017; a more extensive collection will be available for Spring 2018.

Emerging footwear trends show that everyday comfort  is a huge priority for today’s women. Yet these consumers also demand comfort. As a result, Secret Celebrity is branching out into the active footwear market with a contemporary, “hip & chic’’ series of ankle booties and flats. Great fitting and comfortable, this collection features interesting pops of color and unique detailing.

“We are elated to present our new Secret Celebrity active-ready collection launching for late fall 2017,” states Frank Cammarata, President & CEO of Camtrade Footwear.  “The shoes are memory-foam comfortable and great-fitting, as well as impeccably designed and detailed with fashion and function versatility in mind.  What’s more, the collection is available in sparkling, vibrant colors to truly excite our consumer.”

This collection, designed by Vanessa Bolieiro, sports dynamic and unique silhouettes in an extremely lightweight construction. The overall goal: to provide the ultimate in comfort and style for today’s consumer.

Chain detailing, stylish buckles, lace eyelets and pewter or gold-tone grommets add key fashion elements as do glamorous embellishments such as gold or bronze tip laces and bronze logo zippers. Color is an integral component. Look for merlot, chambray denim, beige, plum, stone, black and black & white checkerboard prints.

“Our Secret Celebrity active-ready collection manages to be both functional and on-trend, effectively merging form with fashion,” says Cammarata. “Details such as buckles, straps, chains, goring, bling and signature ornamentation  combined with superb styling and eye-catching colors will truly capture the consumer’s interest. We’ve delivered a bit of whimsical curiosity into our shoe names as well.” He added, “ Our goal was to create a super cool collection of shoes!”

Camtrade Footwear, a growing entity in the dress-casual footwear arena, announced the addition of its exciting new Secret Celebrity athleisure collection.

The shoes, available under its Secret Celebrity® brand, will be introduced for Fall 2017; a more extensive collection will be available for Spring 2018.

“We are elated to present our new Secret Celebrity athleisure collection launching for Fall 2017,” states Frank Cammarata, President & CEO of Camtrade Footwear.  “The shoes are memory-foam comfortable and great-fitting, as well as impeccably designed and detailed with fashion and function versatility in mind.  What’s more, the collection is available in sparkling, vibrant colors to truly excite our consumer.”

This collection, designed by Vanessa Bolieiro, sports dynamic and unique silhouettes in an extremely lightweight construction. The overall goal: to provide the ultimate in comfort  and style for today’s consumer.

It’s All in the Details

Chain detailing, stylish buckles, lace eyelets and pewter or gold-tone grommets add key fashion elements as do glamorous embellishments such as gold or bronze tip laces and bronze logo zippers.

Color is an integral component. Look for merlot, chambray denim, beige, plum, stone, black and black & white checkerboard prints.

Secret Celebrity Stella

Yet another advantage of the line is affordability. The suggested retail prices range from $49.99 to $69.99, making these shoes accessible to a wide array of consumers. Styles run the gamut from tri-strap hi-top sneaker boots to padded slip-on sneakers to wedge nova suede ankle boots. Many of these “celestial” styles feature a concealed functional outer pocket, ideal for “stashing” keys, money or hair accessories.

The Stars are Aligned

The premise of the Secret Celebrity® brand, which was launched three years ago, revolves around the theme that every woman can be a celebrity or “star.” As a result, the actual shoe names in this debut collection make reference the concept of fate, divine intervention and secrecy.  Allura, a fashion wedge bootie with functional concealed outer pockets, pairs forward colors with gold tone hardware embellishments.

Secret Celebrity Serendipity

Stella, a contemporary slip-on flat lined lavishly with memory foam, incorporates a scalloped “S” curve topline design with stunning gold, pewter or bronze eyelet. Serendipity, a hi-top sneaker boot with a “hidden” wedge heel, sports three ornamental buckles, concealing its functional outer pocket. This design differs from traditional sneakers due to the generous amount of memory foam cushioning. Kalypso, a striped multi-colored canvas slip-on sneaker, turns heads with its bright streams of color, posh memory foam and a tasteful outer pocket.

“Our Secret Celebrity athleisure collection manages to be both functional and on-trend, effectively merging form with fashion,” says Cammarata. “Striking ornamentation such as extra lacing, chains, zippers and buckles, combined with superb styling and eye-catching colors will truly capture the consumer’s interest. Note that we’ve delivered a bit of whimsical curiosity into our shoe names as well.” He added, “These shoes have it all.”

Take a look at the new collection under the Secret Celebrity section of the website. They’re a terrific addition to a weekend wardrobe!

There still might be snow in the Northeast, but most of the country is preparing for sandal season. It’s that wonderful time of the year when footwear is light and easy.

For today’s women, sandal season means slipping on colorful and comfortable shoes that make a fashion statement all day long.

This season metallics are soaring in popularity. Shiny gold and silver sandals are the perfect complement to black attire. Add a pop of color to any outfit with bright coral or a coral/tan combination. Styles run the gamut from glistening gladiator designs to easy on, easy wedges to colorful two band slides with buckle detailing.

Spring and summer dressing is all about ease. And when you have a chance to add chic sandals to your wardrobe for under $60, we say go for it! A pop of color or metallic glitter goes a long way in updating your personal style.

But don’t just take our word for it — see what our fashion stylists have to say. Blogger Amanda Rodriguez, editor of Dude Mom, couldn’t wait to start sandal season off by trying out a few pairs of  shoes from the Secret Celebrity Spring 17 collection. Take a look:

Spring Style 2017: 10 Golden Things to Add to Your Spring Style

These gold embellished sandals Secret Celebrity sent me to check out…

They are the perfect spring sandal for all of your looks, casual or dressy. And, they are super comf. Just, go ahead and hit that pedicure though first, m’kay!

You can find this pair (Smart Cookie) on the Secret Celebrity site for under $50.

Need something for your beach vacay? Try these gold slip-ons.

The spring, footbed sandals are making a most welcome comeback. The reason is simple: Women today want shoes that are both stylish and comfortable. With this in mind, Camtrade Footwear designed a colorful, wearable and fashionable collection for spring 2017.

When slip-on ease is the main goal, nothing beats the sleek design of “Cookie Crumbles.” Color options include metallic hues or a “glisten” finish. Such an easy way to add chic style to a casual outfit.

Of course, there’s nothing quite like a new pair of shoes to usher in a fashion season. So why not indulge in a footwear trend beloved by women around the world? Secret Celebrity footbed sandals capture the very essence of spring with eye-popping colors,  updated comfort shoe elements  and — best of all — incomparable values.

Focusing on wearable classics, footbed sandals enable “on-the-go” women to wear stylish casual sandals with clean lines and cushioned insoles. Comfort, as we all know, is a huge priority. And casual days and nights should be about enjoyment — and certainly not painful feet!

The woven T-Strap fisherman “Cookie Time” sandal is built on a footbed wedge that holds and supports your foot. Choose black, tan or add a pop of color with coral and you will be ready to go from the beach to dinner in a trendy, comfortable sandal. The adjustable buckle ensures a perfect fit.

Modern, sleek and trendy,”Tough Cookie” gladiator comfort footbed sandals will be your “go-to” footwear staple. Wear day or night, the cork wedge heel and glitzy finish set these shoes apart from all others.

The new Spring 2017 Secret Celebrity Collection will be available in March and showcased on the brand new Secret Celebrity website. More details coming soon!

Take a look at the new Soft Comfort Spring 2017 collection! Think colorful, stylish, functional and comfortable. Focusing upon relaxed styling and modern comfort shoe technology, the mix of styles truly reflect the best of updated classic sandals. In shorts, the collection features comfort sandals that look as good as they feel. What’s more, value plays a key role, with all shoes retailing between $39 and $49.

The Softer Side of Comfort

What makes Soft Comfort shoes Soft Comfort shoes so comfortable? Features such as cushioning with memory foam, light weight wedge support and enhanced insole flexibility are all factors. The Soft Comfort® classic stitchdown sandals, the mainstay of the brand, feature the trademark white stitching in a variety of styles.

This special core collection includes easy-on, easy-off slides, thongs and mules – all styles that are perfect for casual weekend wear. The new Soft Comfort Spring 2017 Collection is enhanced by the addition of the Band, Trail and Core series –wearable stitchdown comfort sandals made especially for today’s active woman.

Melinda Dunn, owner of the popular “My So-Called Balanced Life” blog, recently posted a review stating that Camtrade Footwear offers affordable, fashionable and comfortable shoes. Now that’s what we call quite an endorsement! Here’s a look at what Melinda has to say:

Summer is really heating up, so it is time to ditch your high heels and step into a comfy pair of sandals from Camtrade Footwear. They offer two different shoe brands that include Secret Celebrity and Soft Comfort. No matter what your style preference, price preference and comfort preference you can find a fantastic variety of sandals in the Secret Celebrity or Soft Comfort shoe brands.

Secret Celebrity offers trendy, fashion forward, affordable shoes that you are sure to love. The Secret Celebrity brand focuses on color, modern textures, elegant ornamentation, comfort, everyday style at affordable prices. One of my favorites from Secret Celebrity is the Cookie Jar Wedge Sandal. I love the simple, stylish design of the sandal, and the comfort is incredible.

Melinda Dunn Wears Secret Celebrity Cookie Jar Sandals

The Cookie Jar Wedge Sandal features include:

• Two band slide.
• Buckles on the band slide.
• Synthetic material.
• Cork wedge.
• Arch support.
• Comfort foot bed.
• Available in black, coral, and tan.

The comfort foot bed, cork wedge, and arch support make these sandals super comfortable. The style and design are versatile enough to wear with your favorite dress, shorts, or to wear at the beach. They are also very affordable with an MSRP of $39.99 and can be purchased on Amazon. You can also view the variety Secret Celebrity shoes there too.

Soft Comfort offers comfortable sandals made from super soft relaxation technology to provide flexibility, comfort, and cushioning. Soft Comfort uses breathable fabric lining, stylish design, beautiful detailing and top stitching with metallic accents, or embellishments. My favorite pair of sandals from Soft Comfort is the Pillow Time Women’s Wedge Sandals.

The Pillow Time Wedge Sandal features include:

• Stitched trim.
• Floral detail.
• Gored instep detail.
• Flex groove traction sole.
• Faux-leather.
• Fabric lining.
• EVA midsole.
• TRP outsole.
• Open toe
• 1.75-inch heel.
• Padded foot bed.
• Easy slip on construction.
• Available in two colors black or soft gold.

I love the comfort and style of the Pillow Time Wedge Sandal. The sandals are not only comfortable but also very stylish and feminine with the floral accents. They are comfortable enough for all day wear yet versatile enough to wear with shorts or your favorite summer dress. The Soft Comfort brand is available to purchase at Kohl’s with an affordable price the Pillow Time Women’s Wedge Sandals MSRP is $39.99.

Be sure and visit the sizing chart before buying shoes to make sure you order the correct size.

Camtrade Footwear has a beautiful selection of sandals for all your summer needs. To learn more about Camtrade Footwear visit the website and connect with them on Facebook.

For shoe-lovers, the arrival of spring shoes fills many women with excitement. So many shoes! This spring and summer, Camtrade Footwear is showcasing a wide variety of trends and designs with their Soft Comfort and Secret Celebrity collections. The focus is on color, design, comfort and — as always – the most incredible value pricing.

Secret Celebrity

Looking for a way to brighten your horizons? Vibrant coral, metallic gold, shiny studs– these shoes will make a dramatic impact. Indulge in flats, sandals, pumps, wedges, gladiators – the possibilities are endless. Platform heels provide a bit of height and a whole lot of comfort.

The price is definitely right. Imagine having the latest fashion trends, gorgeous color and designs – all for under $70? Women really can have it all.

Soft Comfort

These days, there’s certainly no reason to sacrifice comfort in exchange for stylish shoes. Details such as studs, appliqués, buckles, woven wedges and two-tone stitching play an integral part of the Soft Comfort line. Add in flexibility and cushioning elements and you have casual, every day shoes that feel as good as they look.

What’s more, the versatile styles will easily carry women through the spring and summer seasons. And because the shoes are so very affordable –one pair is never enough!

The appeal of floral shoes has soared to new heights. These shoes look modern and feminine, instantly pulling together just about any outfit. A key fashion trend for Spring 2016, floral prints complement an all-black ensemble perfectly. And consider how easily they turn the everyday uniform of jeans and a tee shirt into a special – and fashionable – ensemble.

Keep in mind that floral shoes are not just for those who favor high heels (although high-heel lovers fervently embrace this trend). Consider the print canvas slip-on shoe or the patterned ballet flat; these days, there’s no reason not to look fashionable while on-the-go.  In fact, casual attire has never looked so good.

A Versatile Shoe Wardrobe

Fashion trends also dictate mixing prints together. This is a tricky proposition at best.  A good rule of thumb: mix a small floral print shoe with stripes or polka dots.  When in doubt, remember that less is more.

Today’s modern woman will have at least one pair of floral shoes in her closet. Of course, one pair is never enough. And with retail prices under $70, there’s no reason not to indulge in this stylish trend.

Take a look at the newest styles from Camtrade’s Secret Celebrity collection. These shoes will definitely put a spring in your step!

As one of the newest entries in women’s footwear, the Holiday/Spring I 2015 Secret Celebrity ® Holiday/Spring I 2015 collection is garnering its fair share of attention. The brand offers style, quality, and best of all, affordability.

This season, the styles showcased reflect the hottest fashion trends today: exotic prints, glitter, cut-out designs and ankle boots. Since the holidays are a time to play “dress-up,” it’s particularly exciting to offer fashion-forward styles that don’t cost a small fortune. Quite simply, fashion should be fun.

Created by Camtrade, the Secret Celebrity® Holiday line is now available for order. We know it’s a busy time, so we’ll make the process as easy as possible for you. Simply call or email us for details — and we can take it from there.