Secret Celebrity® footwear is for savvy and contemporary women who naturally radiate a sense of style, confidence and mystery.
Welcome to The Enjoiya Group!
We design, develop, manufacture and distribute three uniquely distinguished women's footwear brands, Secret Celebrity, Enjoiya and Soft Comfort, to retailers across America.
Our Soft Comfort® footwear is created with super-soft relaxation technology to ensure true flexibility, cushioning and comfort.
Enjoiya®, designed in Italy, is our premium collection of all leather sandals, shoes, and booties.
Enjoiya
Learn MoreEnjoiya
This collection combines our fashion-forward designs with bold colors, superb fit and craftsmanship and value that is hard to beat in this price category
Secret Celebrity
Learn MoreSecret Celebrity
An amazing assortment of boots, sandals, flats, wedges and athleisure shoes. Fashion, comfort, fit, quality and price are all key factors.
Soft Comfort
Sandals, wedges and booties are created with super-soft relaxation technology to ensure true flexibility, cushioning and comfort.
Soft Comfort
Learn MoreThe Enjoiya Group shoes are sold at fine independent, department and specialty stores across the country as well as online retailers
Model is wearing the Secret Celebrity Honey Nectar sandal from the Spring 21 Collection
The Enjoiya Group News
Enjoiya and Secret Celebrity Sandals Head the Most Wanted List in June Issue of Footwear Insight
The June issue of Footwear Insight highlights the best sandals for Spring 22 and both Enjoiya and Secret Celebrity were included in the small group! Aptly entitled Fresh for All, the article showcases the top brands, trends and products...
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Enjoiya Group Slipper Collections Praised In Sourcing Journal
The Enjoiya slipper collections are getting rave reviews! Available from both Soft Comfort and Enjoiya brands, the ultra-comfortable indoor-outdoor slippers have been a hit among retailers throughout the country. Take a look at what Sourcing Journal has to say:
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Footwear Plus Previews New Slipper Collections
Footwear Plus gave a flattering shout-out to the new Enjoiya and Soft Comfort slipper collections in a recent story.
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