BOXBOROUGH, MA (Spring/Summer 2021) –The Enjoiya Group, designer, manufacturer, and distributor of women's footwear brands Enjoiya®, Secret Celebrity®, and Soft Comfort®, is pleased to announce the launch of its indoor-outdoor slipper collection. Debuting for Fall/Winter 21, the styles focus upon indoor-outdoor lifestyle functionality, on trend styling, and built-in comfort detailing. The new collections were introduced to the retail community in February and will be available to consumers in August.
“This exciting addition of indoor-outdoor lifestyle slipper products is a natural extension of our growing footwear business,” said Enjoiya Group founder and CEO Frank Cammarata. "As more of the population has recently adapted to their home settings, comfortable, fun and informal accessorizing has been trending. Consequently, we decided to augment the type of product we typically carry and add additional versatility and functionality. Although we anticipate things returning to normal in due time, we feel that this product is here to stay."
Slipper Collections are a Perfect Fit for The Enjoiya Group
Going forward, comfort slippers will be an integral component of both the Soft Comfort and Enjoiya brands. Updated classic styling, luxe materials, and all-day comfort feature prominently in the new collections.
Product offerings in Soft Comfort provide a casual, relaxed feel, with ultra-comfort being a true hallmark of the brand. The Soft Comfort slipper collection is no exception. The brand’s signature heart logo and perforated stitching merge seamlessly with genuine suede, soft chenille, and cozy knits. Warm and colorful, the Fall/Winter 21 slipper offerings include clogs, slides, booties, and moccasins slippers. Colors run the gamut from bright red to classic navy to soft gray as well as basic neutrals. Buckles, buttons, and plaid linings provide fashionable detailing. MSRP range from $49.99 to $59.99; sizes range from 6-11, making these collections an excellent value centric option for consumers.
The Enjoiya slipper line incorporates high-quality materials, vibrant colors and superb craftmanship, resulting in sporty and stylish styles perfect for both indoors and outdoors. Materials such as suede, wool and felt make these slippers look and feel similar to fashion shoes, with sleek lines and plush fur and shearling linings. MSRP span $69.95 to $79.95 and are available in EU sizes 36-41.
"Our vision for adding this category is to provide the consumer with quality footwear that has a touch of being whimsical and fun, may spark a conversation, and also be easy to slip on and off." commented Cammarata. "Enjoiya and Soft Comfort are descriptive terms, very slipper friendly, and we feel that this decision will prove to be a very successful one."
About The Enjoiya Group
The Enjoiya Group includes Enjoiya,® Soft Comfort®, and Secret Celebrity® brands. The company distributes all three brands to department and specialty stores, leading independent footwear retailers and online e-commerce platforms. For more information, please contact firstname.lastname@example.org or call 1-877-699-8771. Visit The Enjoiya Group’s corporate site (www.enjoiyagroup.com) as well as Enjoiya (www.enjoiya.com), Secret Celebrity (www.secretcelebrityshoes.com) and Soft Comfort (www.softcomfortshoes.com) e-stores.
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