BOXBOROUGH, MA (August 2020) – Camtrade LLC, a growing entity in the women’s wholesale footwear business, has announced that it will be operating under a new company name,The Enjoiya Group LLC, effective immediately. This re-branding initiative reflects the evolution of the company, as well as its ambitious plans for the future.
"The Enjoiya Group banner more clearly represents our vision for the continued growth and development of our business,” said Frank Cammarata, CEO & Principal of The Enjoiya Group.
“As we look forward, we will identify as a strong, vibrant company consisting of several independent,stand-alone brands under one umbrella. Our new company name helps create this distinction.”
The Enjoiya Group currently manufactures and distributes three unique shoe brands: Enjoiya®, Secret Celebrity®, and Soft Comfort®. Each brand offers “on-trend” design and styling with an emphasis on comfort and fit. Price-value is also a key component of the overall strategy.
As the company’s premium brand, Enjoiya offers a variety of sandals, flats, slip-ons, wedges, boots, booties, and athleisure styles. Designed in Italy, the collections feature versatile high-quality materials, vibrant colors, and flawless craftsmanship. Comfort detailing plays an integral role: Soft edges that cradle the foot; smooth cushioned insoles in combination with flexible outsoles are a hallmark.
“Our Enjoiya brand, which launched in the Fall of 2019, had been a fresh and exciting addition to our business,” said Cammarata. "Subsequently, during the pandemic shutdowns and interruption of our business operations, we started to realize how important it is to enjoy life, and it's simple pleasures. Hence, the name Enjoiya!” Added Cammarata, “The term has such a positive and upbeat connotation; we look at it as a new beginning for our company.”
Secret Celebrity sports updated and contemporary “city-chic” designs, emphasizing fashion, fit, and true comfort. The collections showcase an amazing assortment of boots, sandals, flats, wedges, sneakers, and athleisure shoes. Embellishments such as bows, gemstones, grommets, buckles, and fringe add fashion flair.
Soft Comfort provides a more casual and relaxed lifestyle fit and feel, with ultra-comfort being a true hallmark of the brand. The shoes are designed using super-soft relaxation technology to ensure true flexibility, cushioning, and comfort. Fashion detailing is evident throughout the collections. There is a wide range of sandals, boots, sneakers, wedges, and flats adorned with top-stitching, ornamentation, metallic accents, and embellishments.
All three brands offer compelling, value-centric pricing structures that resonate with today’s consumers. Retail prices for Secret Celebrity and Soft Comfort span the $40 to $70 range; Enjoiya retail prices run between $80 and $120.
To coincide with the name change, the company’s logo was redesigned and a new website, (www.enjoiyagroup.com), was launched in July. The company’s ownership and staff have not changed. Additionally, a comprehensive trade advertising campaign was implemented to introduce The Enjoiya Group to the footwear industry.
Cammarata added, “As our business has developed, we have learned that fashion, fit, quality, comfort, and price accessibility never go out of style. In fact, they continue to be the cornerstone of our business. We are pleased to announce this positive step forward and are excited about our future.”
About The Enjoiya Group
The Enjoiya Group includes Enjoiya,® Soft Comfort®, and Secret Celebrity® brands. The company distributes all three brands to department and specialty stores, leading independent footwear retailers and online e-commerce platforms. For more information, please contact info@enjoiyagroup.com or call 1-877-699-8771. Visit The Enjoiya Group’s corporate site (www.enjoiyagroup.com) as well as Enjoiya (www.enjoiya.com), Secret Celebrity (www.secretcelebrityshoes.com) and Soft Comfort (www.softcomfortshoes.com) e-stores.