State-of-the-Art Designs Incorporate Fashion, Function, Comfort, Quality and Value
BOXBOROUGH, MA (September 2021) – The Enjoiya Group, designer, manufacturer, and distributor of women's footwear brands Enjoiya®, Secret Celebrity®, and Soft Comfort®, unveiled two new functional sneaker collections from the Enjoiya and Secret Celebrity brands. Showcasing on-trend styling and innovative designs, the product debuted in Spring/Summer 2021 on a limited basis. The Fall 21 and Spring 22 collections sport a larger, well-curated assortment of mixed-media materials, bold colors and bona fide ultra-comfort features.
“At The Enjoiya Group, we produce top quality, on-trend footwear which offer our ultimate consumer a comfortable, versatile and satisfying experience, on a daily basis,” said Enjoiya Group founder and CEO Frank Cammarata. “The sneaker category has become a dress-up and dress-down lifestyle staple. Hence, our new sneaker collections skillfully merge fashion, function and comfort.”
Not Your Average Sneaker
Named after a bountiful region in Italy best-known for its scenic walking trails, the Enjoiya Val-Venosta series features Extralight® performance comfort outsoles that are comfortable, strong, and high performing. Ultra-light in weight, these premium foam outsoles add softness and flexibility to a basic running shoe.
Utilizing genuine leather upper and leather lining, this functional series incorporates modern fashion elements: metallic leathers, python snake embellishments, and laser-cut perforated designs. The collections feature updated classic color combinations, such as black on black, jet black snake with silverwhite and black, and wine with cream. Currently, there are three distinctive styles within the Val-Venosta series: the Val-Venosta, a kaleidoscope perforated lace- up running sneaker; the Val-Gardina, a snake lace-up version; and the Val-Tellina; a double gore causal sneaker. Made with the highest quality Nappa leather, the sneakers include padded removeable insoles with enhances heel seat cushioning. MSRP range from $129.95 to $199.95; the collection is available in EU sizes 36-41.
Performance sneaker offerings in Secret Celebrity exhibit a true American sports style. The MIA runners feature a removeable insole, consisting of comfort heel seats, raised arch support and toe bars. Colors are bright and on-trend. Navy, plum and gray as well as stylish zebra and leopard prints take this collection one step beyond the norm.
The custom-designed insole allows for a secure fit adaptability. Plus, the sport outsole tread provides durability, support and flexibility. The end result: ultimate comfort-- all day long. MSRP range from $69.99 to $89.99; the MIA sneakers are available in sizes 6-11.
Cammarata noted that the upside of this new category is wide open. “Our new styles are sharp looking, sleek, colorful and eye-catching,”’ stated Cammarata. “We have essentially developed footwear with significant performance value in combination with fashion, fit and comfortability, all at affordable prices.” He added, “Social media outreach also plays a significant role in our product-trend forecasting, and after presenting the product to Influencers, select focus groups and several small specialty retailers, we are confident that this business will prove to be very successful for us.”
About The Enjoiya Group
The Enjoiya Group includes Enjoiya,® Soft Comfort®, and Secret Celebrity® brands. All three brands are distributed to department and specialty stores, leading independent footwear retailers and online e-commerce platforms. For more information, please contact info@enjoiyagroup.com or call 1-877-699-8771. Visit The Enjoiya Group’s corporate site (www.enjoiyagroup.com) as well as Enjoiya (www.enjoiya.com), Secret Celebrity (www.secretcelebrityshoes.com) and Soft Comfort (www.softcomfortshoes.com) e-stores.
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