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Fashion. Comfort. Value

About The Enjoiya Group

The Enjoiya Group designs, manufactures and distributes three uniquely distinguished women's footwear brands, Enjoiya, Secret Celebrity, and Soft Comfort, to retailers across America. Each brand offers “on-trend” design and styling with an emphasis upon comfort and fit. Price-value is also a key component of the overall strategy.

As the company’s premium brand, Enjoiya features a variety of sandals, flats, slip-ons, wedges, boots, booties, and athleisure styles. Designed in Italy, the collections feature versatile high-quality materials, vibrant colors, and flawless craftsmanship. Comfort detailing plays an integral role: Soft edges that cradle the foot; smooth cushioned insoles in combination with flexible outsoles are a hallmark.  

Secret Celebrity sports updated and contemporary “city-chic” designs, emphasizing fashion, fit, and true comfort. The collections showcase an amazing assortment of boots, sandals, flats, wedges, sneakers, and athleisure shoes. Embellishments such as bows, gemstones, grommets, buckles, and fringe add fashion flair.

Soft Comfort provides a more casual and relaxed lifestyle fit and feel, with ultra-comfort being a true hallmark of the brand. The shoes are designed using super-soft relaxation technology to ensure true flexibility, cushioning, and comfort. Fashion detailing is evident throughout the collections. There is a wide range of sandals, boots, sneakers, wedges, and flats adorned with top-stitching, ornamentation, metallic accents, and embellishments.

All three brands offer compelling, value-centric pricing structures that resonate with today’s consumers. Clearly, the combination of comfort, style, quality and value has proved to be exactly the right fit for The Enjoiya Group.