Following this fall’s launch of women’s brand Soft Comfort®, Camtrade, based in Boxborough, Mass., is adding sister label Secret Celebrity® for spring. While Soft Comfort® offers mainstream looks retailing from $39 to $49, Secret Celebrity® targets a younger, more fashion-forward customer, with prices of $49 to $69. The collection features sandals on cork-wrapped wedges and footbeds with arch support. Set to deliver in February, the line will be available through e-tailers and independents.
